Manager, eCommerce & Growth Marketing in California

Square Enix is looking for a hands-on eCommerce Manager to own the site experience and growth marketing for our eStore. This position is responsible for day-to-day management across site merchandising, content development, and product launches. Additionally, the role will accelerate eStore sales and engagement by owning the strategy and management of our customer loyalty program, alongside digital marketing campaigns.  

Responsibilities

Customer Acquisition: 

• Lead eStore digital marketing campaign strategy and management across loyalty and paid channels.

• Measure and report on digital campaign performance and loyalty program, providing strategic and actionable insights to drive growth.

• Lead loyalty program, developing and refining program structure, reward offers, email campaigns and automated flows, and on-site personalization.

• Oversee paid media ad...