Growth Marketing Lead
Fitmate Coach
San Francisco, california
Our vision
Our vision is to be the leader in an entirely new category, called Motivation-as-a-Service (MaaS), covering support across all human health goals that require assisted change to become embedded as habits.
Our mission
Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people’s main problem of staying motivated, by combining human coaches (on tasks that can’t be automated) alongside automation tools, e.g. generative AI, to make sure the service is affordable, scalable and available truly on demand.
Background
Founder Alon Laniado wants to make human advice more accessible using tech. His first startup PathMotion, also backed by Eternity Ventures, (sold in 2021 to PageUp, backed by Battery Ventures), allows existing employees to give highly individual insights to external job...