Director of Growth in California

CALPAK is looking for a Director of Growth Marketing to lead their customer acquisition strategy and team. They will execute the entire customer journey funnel and make data-driven decisions on how to drive DTC customer acquisition, revenue, and retention. They will own CALPAK’s strategic and tactical online acquisition efforts, including Paid Search, Paid Social, Affiliate, Programmatic, and CTV. The ideal candidate must be data-driven, creative, strategic, collaborative, analytical, adept at problem-solving, and a great communicator. The role will manage 1 direct report and various agencies. Currently, DTC is about 60% of sales with ample room for growth. 

Requirements

RESPONSIBILITIES:

• Own, scale, and optimize customer acquisition growth strategies that accelerate acquisition, overall revenue, and CALPAK growth as a company by leading end-to-end strategy and performance optimization of all paid advertising channels...

Our mission

Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people’s main problem of staying motivated, by combining human coaches (on tasks that can’t be automated) alongside automation tools, e.g. generative AI, to make sure the service is affordable, scalable and available truly on demand. Product demo.

Founded by Alon Laniado, a 2x founder in the space of Tech-Enhanced Human Services. 

Is this role for you?

Join us at an exciting time as we scale up our client base, having found product market fit for our consumer subscription business. Working closely with the founder and industry experts, your responsibilities will include:

• Manage customer acquisition channels, including paid social, paid search, email, affiliates, organic social, and referrals
• Report on campaign...

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At MileIQ, we’re delivering mileage tracking for the modern workforce. We’re the category creator and global leader in mileage tracking, with 1M+ active users, 80B+ miles logged, and $10B+ in value.

Role Specifics

We are seeking a dynamic and strategic Director of Growth Marketing to join our team at MileIQ. This role is pivotal in driving our growth by acquiring new drivers and subscribers with maximum efficiency and innovation. The ideal candidate will lead our performance marketing efforts across various channels, collaborating with internal teams, contractors, and agencies to achieve our acquisition goals. 

Compensation Range: $160k to...