Meta Ads Expert - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A leading digital marketing agency is seeking a skilled Meta Advertising Specialist to join their team. The agency specialises in helping businesses grow their online presence and achieve their marketing goals through various digital channels. They are looking for an experienced professional to optimize and manage advertising campaigns on the Meta platform for their diverse client base.

Responsibilities:

• Develop and implement effective Meta advertising strategies aligned with client objectives
• Create, launch, and manage ad campaigns across Meta platforms (Facebook, Instagram, Messenger, etc.)
• Continuously monitor and analyse campaign performance data

Requirements

• Proven experience (3+ years) in managing Meta advertising campaigns
• In-depth knowledge of Meta Ads Manager, Business Manager, and other relevant tools
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with audience targeting, retargeting, and custom audience creation
• Proficiency in using Meta Pixel and conversion tracking