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Manager, Brand Marketing - TrainingPeaks


Louisville, colorado

Job Details



Full Job Description

Are you ready to work on a product impacting millions of people? At TrainingPeaks our user base of athletes and coaches is growing rapidly. To meet their demands TrainingPeaks needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingPeaks today.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

Reporting to the Vice President, Marketing, the Manager, Brand Marketing is responsible for driving awareness and long-term growth of our brand through brand marketing and media campaigns, strategic partnerships, sponsorships, and event activations. You will manage a team of brand marketers and work closely with the Acquisition, Lifecycle, and Product Marketing teams, and Business Development to broaden the reach of our brand messaging.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions 

  • Responsible for managing a cross-functional team of brand marketers, including Partnership & Events Coordinator, Content Strategist, and Events Specialist.
  • Establishes team objectives and key results, including success criteria and KPIs for all brand marketing efforts.
  • Leads the development of brand marketing campaigns and storytelling to drive awareness, engagement, positive sentiment, and loyalty of our brand to new and expanded audiences.
  • Develops media campaigns in collaboration with the Director, Content & Communications, and PR agency partners.
  • Collaborates with the Business Development team to identify and create new partner relationships and opportunities that create awareness across new markets.
  • Oversees the development and activation of agreements with strategic partners, affiliates, national governing bodies, teams, clubs, and athlete ambassadors around the world.
  • Manages the budget for brand marketing initiatives, including paid partnerships, event and tradeshow activations, promotional materials, and media campaigns.
  • Manages resourcing for all event sponsorships, including digital and onsite activations, travel budgets, and scheduling.
  • Leads the production of all branded apparel and equipment, including the management of our public apparel stores and all event collateral and equipment for onsite events.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  


  • 5+ years of experience leading cross-functional brand marketing and partnership teams and strategies across customer segments.
  • Strong leadership abilities, self-motivated, and goal-oriented to drive growth while motivating others to do the same.
  • Advanced communication and interpersonal skills with the ability to maintain key partner relationships and clearly communicate strategies across the organization.
  • Strong understanding of market research and data analysis methods, including experience with web analytics tools.
  • Demonstrable experience in developing effective brand marketing campaign strategies.
  • Strong understanding of the international performance sports markets.

Degrees are not required, and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.



Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $78,518 - $130,865. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks


  • 100% company-paid Medical for employees with buy-up options
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Paid Parental Leave
  • Teladoc
  • Employee Assistance Program (EAP)
  • Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

  • Company-paid Short Term Disability
  • Company-paid Long Term Disability
  • Company-paid Basic Life Insurance and AD&D
  • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child


  • 401(K)
  • 401(K) Matching
  • Pet Insurance
  • 9 paid holidays annually and unlimited Flexible Time Off (FTO)
  • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
  • Access to the Performance and Recovery Center (PARC), our on-site fitness facility
  • Employee only access to on-site locker rooms and showers
  • Employee only access to secure, indoor bike storage
  • Access to our onsite Music Studio
  • An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
  • Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
  • Access to e-bikes available exclusively to Peaksware employees
  • Significant investment in resources for employee growth and development
  • Corporate discounts on select gym memberships and top brand gear
  • Flexible work schedule in a culture of trust

Please contact if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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